Sylt title sponsor: Citroën becomes mobility partner of O2 Surftown MUC

Citroën is expanding its involvement in surfing and is taking on the role of official mobility partner of O2 Surftown MUC from this year. Citroën has already been the title sponsor of the Sylt World Cup since 2024, where it presents its own models, brings live acts to the Brandenburg beach and uses the event as a stage for its own new launches. The brand is now providing the entire vehicle fleet for the surf park in the north of Munich and is creating a central contact point on the 20,000 square metre site with the Citroën Prep Bay.

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According to Citroën, the cooperation combines the brand's already established surf positioning with an urban lifestyle context and makes the sport accessible all year round. In addition to the physical presence on site, Citroën is integrating itself into all digital channels of the surf park and producing joint content for the website and social media platforms. The partnership will initially run for two years and aims to reach new target groups and combine community, content and activations around the sport of surfing.

Citroën vehicle fleet for Surftown MUC

According to a press release, the fleet of vehicles provided covers the entire Citroën model range. The new C5 Aircross, the C3 and the C4 X as well as the commercial vehicles Spacetourer and Jumpy will be used. The portfolio is complemented by the Ami Buggy, which takes on a variety of tasks on site. Thomas Goldboom, Managing Director of Citroën Germany, emphasises the suitability of the vehicles for surfing: "Our vehicles are made for outdoor fun. Spacious, comfortable and easy to maintain, they are the ideal companions on surfing trips." The brand embodies accessibility, creativity and fun as well as a lifestyle-orientated spirit of freedom, adventure and community. The cooperation with O2 Surftown MUC is therefore the perfect addition for adventurous customers.

The Citroën Prep Bay, a spacious outdoor presentation area, is also being created on the O2 Surftown MUC site. It serves as a central point of contact and makes the brand tangible for surfers and visitors all year round. According to Citroën, the Prep Bay fulfils a clear function as a service point directly at the surf spot: it offers space to prepare, readjust or repair equipment and thus becomes an integral part of the surfing experience on site. The brand will also be present on the XXL LED wall on the side of the 180-metre-long surf pool and on the screens in the surf park area. The integration extends to all digital channels of O2 Surftown MUC, including the website and social media platforms. Jointly produced content will also be available on Citroën's channels, in particular on the Instagram account at Citroen.Germany. Chris Boehm-Tettelbach, founder and CEO of O2 Surftown MUC, explains: "Citroën and O2 Surftown MUC share the same drive: we want to move people - literally and figuratively."

High-calibre surf events presented by Citroën

The first highlight of the collaboration will be the Rip Curl Nations Trophy presented by Citroën on 9 May 2026, a team surf contest that will bring an international field of participants to Munich. This will be followed in September by the Rip Curl Grom Search presented by Citroën on 18 and 19 September 2026, the world's most important platform for up-and-coming surfers. From 25 September to 4 October, Citroën will once again be the title sponsor of the Windsurf Worldcup Sylt present.

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