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The estimated three to four thousand (!) boards offered by the now-forgotten manufacturer Sana via the coffee roaster Tchibo are “flying off the shelves”. Even back then, there was much more on offer there than just coffee (“whole beans or ground?”), though only in-store or by postcard. Due to space constraints, the bulky board was only stocked in selected shops; the surfer-customer was lucky enough to snap up the last one. Admittedly, it came without accessories such as straps; the demand even left the coffee sales assistant almost at a loss. In surf shops, however, Tchibo customers are not at all welcome, and the industry is up in arms: “No service for Tchibo boards – send the customers back to the bakery! Specialist retailers must take a firm stance on this!’ rants one shop owner. Others even fear it will tarnish the image of the entire sport. The whole scheme is said to have been orchestrated by Michael Kölln, who holds a stake in the manufacturing company set up specifically for the campaign and is said to have contacts in the coffee market. “The Tchibo supply was seen as an affront to our colleagues in the small and medium-sized specialist retail sector [...]” – on these grounds, Kölln was immediately expelled from the “Surf Trade Association”, which he had helped to found just a few months earlier. At the same time, the association is trying to turn the tables and now wants to sell coffee in surf shops. Incidentally, the “Bohnen-Board” itself received a mediocre rating in a brief surf test: stable, good in light winds, but with very little manoeuvrability due to the “negative rocker” and, in stronger winds, acting as a built-in brake.
Now somewhat forgotten, but for a long time one of Europe’s top spots: Scheveningen, The Hague’s city beach, was for many years an established World Cup venue, though also a somewhat mixed bag: “The beaches are crowded and noisy, and the water quality ranges from mediocre to poor.” The imposing Kurhaus is the only bright spot amongst countless high-rises, whilst the pier is a rather ageing funfair. On the other hand, there’s no end of parking spaces along the boulevard (where you’re even allowed to spend the night), plenty of places to eat and drink, and a specially marked entry point for windsurfers. However, anyone wanting to get out on the water must not only wear a lifejacket but also obtain written permission to windsurf from the ‘beach police’. All this effort can be worth it when the south-westerly wind blows exactly parallel to the shore, allowing for some impressive jumps. It’s no coincidence that the local surf club is called “Jump Team”...
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