With their pop-up stores at the surf festival and at the Sylt World Cup, the makers of the HiFly comeback have hit a nerve time and time again: the former board brand is back in the surf scene as a fashion label. This year, the HiFly designers have once again created the official T-shirt for the surf festival and are also bringing a new collection to Fehmarn.
In addition to T-shirts, there are also longsleeves and hoodies, as well as practical accessories such as ponchos, towels and beach bags. "Casual T-shirts with a retro touch for all fans of the brand as well as stylish designs that visualise the HiFly journey: from the water to the beach and into the city," writes the HiFly team about their new collection. You can buy all the pieces at the surf festival in the pop-up store right next to the big stage!
For many generations of surfers, HiFly is associated with a very special memory. With its comeback, HiFly is building a bridge between tradition and modernity; the well-known logo with the retro look is always in great demand, from first-generation surfers as well as the younger generation.
