Long-term partnership: Citroën becomes title partner of the Windsurf World Cup Sylt
Tobias Frauen
· 09.04.2024
This year, the Windsurf World Cup Sylt is starting with a new, strong title partner. The largest windsurfing event in the world is being supported by car manufacturer Citroën, which is taking over the title patronage of the renowned World Cup in a long-term partnership and thus further expanding its commitment to the sport.
Surfing fits perfectly with our brand!" (Roman Franke, Citroën Germany)
"Congratulations on 40 years of the Windsurf World Cup and we are delighted to be the main sponsor of this successful water sports event on Sylt for the next few years. Surfing, as a sport steeped in tradition with its unique experts, fits perfectly with our brand, which has been catering to people's needs for individual mobility for over 100 years," says Roman Franke, Director of Marketing, Citroën Germany.
Fixed date in the Sylt calendar
The organisers are also looking forward to the new partnership and the upcoming event in September: "The Windsurf World Cup is a firmly established date in Sylt's event calendar. We are looking forward to welcoming the world elite of this action-packed water sport to our island once again for the biggest windsurfing event in the world," says the organiser. Peter Douven, Managing Director of Insel Sylt Tourismus-Service GmbH.
"We warmly welcome Citroën to the windsurfing family and look forward to a strong partnership and the joint further development of the World Cup," says Christian Okon, Managing Director of the organising agency MMP Event.
World Cup Sylt celebrates its 40th anniversary
The first World Cup was held on Sylt in 1983, and this year will be the 40th edition - the event had to be cancelled twice during the coronavirus pandemic. Four decades on the North Sea island that has seen big names come and go, in unforgettable competitions and countless special moments. From the dominance and eternal duel between the legends of the sport Bjørn Dunkerbeck and Robby Naish in the 80s and 90s to the Spanish "Moreno Twins" in the 2000s and the victories of five-time world champion Philip Köster and many others from all over the world.
Sylt History:
This year, in addition to the sport on the water - wave riding, slalom and freestyle are on the programme, with the men's world championship being decided on the island in the latter - there will also be traditional entertainment on the promenade on Brandenburg Beach. In addition to beach shopping, pop-up stores and gastronomic experiences, the World Cup Sylt is of course also famous for its marquee parties with free admission. The organisers of the Citroën Windsurf World Cup are expecting more than 200,000 visitors, so you should make a note of the dates from 27 September to 6 October!
