More reach for the World Cup: PWA works with Case Productions as production partner

The PWA World Tour is starting the season with a new partner. Case Productions will take over the media production of the World Cup events in all disciplines with immediate effect. The agency has more than two decades of expertise in various water sports sectors and had already worked with the PWA on individual events last year. "The agreement marks an important step in the Tour's new strategic direction as the PWA, under new leadership, looks to expand its global TV footprint and pursue ambitious growth in media and content delivery," said the PWA. Case Productions is to professionalise competition coverage in the future and raise the media presentation of the sport to a higher level.

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Selim Kemahli, Managing Director of Case Productions, is pleased with the expanded collaboration. "We are excited to expand our co-operation with the PWA as we look to the future," explains Kemahli. Working together on a number of events last year has laid the foundations for a long-term partnership. The Case Productions team is committed to achieving the new goals of the PWA leadership and improving the global presentation of the sport. "As always, we will bring our can-do attitude to all events on the Tour calendar," emphasised the Managing Director. The agency has made a name for itself in the past with high-quality productions in various water sports disciplines, including the Wingfoil tour of the GWA and the Surf Foil Tourbut also other water sports events in the motorboat sector.

New content formats, more visibility

Sarah Jackson, Media Manager of the PWA World Tour, emphasises Case Productions' understanding of the requirements. "Case Productions has shown a clear understanding of our sport, our athletes and our ambitions from the outset," says Jackson. The PWA is entering an exciting new chapter in which the experience and creative approach of the partner is crucial. Case Productions should help to reach a wider audience and strengthen broadcast quality worldwide.

The new partnership aims to provide more professional competition coverage. Case Productions will improve the media presentation of the events and develop innovative formats. The agency has the technical equipment and human resources for high-quality live broadcasts and downstream content production. The PWA hopes that this will result in greater visibility for the athletes and sponsors. The international nature of the tour, with events on different continents, places particular demands on logistics and production. The collaboration is intended to increase the attractiveness of the PWA World Tour for spectators, media partners and sponsors.