With bestsellers and new designs, HiFly will be a guest at Hamburg's Westfield Centre over the next few days. From 18 to 28 September, you can view, try on and buy the HiFly collection at a pop-up area at the well-known clothing store Breuninger! In keeping with the start of autumn, there will be a cosy parka and newly designed beanies, among other things. HiFly is also focusing on the Hamburg feeling in Hafencity with lettering and coordinates.
"We are proud to be able to present an exclusive HiFly collection, also with a Hamburg connection, at one of the hippest fashion hotspots in the Hanseatic city," emphasises Hinrich Stürken, Brand Director HiFly. "An entire generation of surfers associates HiFly with highly emotional personal experiences, which is what makes the brand so strong and vibrant."
"HiFly offers a perfect blend of retro charm and the lifestyle of today. We are delighted to be able to give the brand a stage in our Hamburg shop for ten days," says Henning Riecken, Managing Director of Breuninger Hamburg.
HiFly was revitalised four years ago as a fashion label and has been a regular guest at the World Cup on Sylt and the surf festival on Fehmarn ever since, with several event shirts designed by HiFly. This year, the makers around Hinrich Stürken and Peter Breuer picked up on the roots and brought out a limited edition retro board in the cult design of the eighties.
You can also find all HiFly pieces in the online shop at hifly-brand.com
