Tobias Frauen
· 29.05.2025
The collaboration came about at boot in Düsseldorf two years ago. We were exhibitors at the time and Hinrich approached me, had an idea in his head and asked if we would build boards for HiFly. It was immediately exciting for me - I started windsurfing on a HiFly board myself in 1991. There is an emotional connection to the brand that made the whole thing special for me. We then had several discussions and decided to set up a small freeride range together - with three board sizes to start with. That's how we wanted to start.
These are freeride boards, designed and built to glide easily and quickly. They offer comfortable control and are easy to jibe - in other words, old school, easy surfing. The focus is clearly on fun and easy handling. The boards are available either directly from WeOne or via HiFly. We do the shape, the construction, the complete quality control - everything with the same care as with our other boards.
At the moment, we are first seeing how the relaunch of the brand is received. Then we'll decide how and whether to expand the range further.