"From the water to the beach and into the city" is the motto behind the relaunch of HiFly (here more about the background). As in the past two years, HiFly will be present at the Citroën Windsurf World Cup on Sylt with a pop-up store. "On Sylt, the focus this year will once again be on the popular event merchandise with the World Cup logo, as the high-quality hoodies and shirts have long since become collector's items," the brand announces.
The colours of this year's event hoodies are a bright sky blue, a classic heather grey and a trendy off-white, according to HiFly. The T-shirts for the World Cup come in the colours aloe and ice blue. There is also a windbreaker in navy with an event print.
Exclusively for new surf subscribers there is a limited edition hoodie with surf logo on the front and sun print on the back!
In addition to the event board, HiFly is also launching some special new designs: "Real fans will be delighted with the hoodies and T-shirts, the back of which show the evolution of the HiFly boards. The hoodie is already an absolute favourite of the HiFly crew!" There is also a zip hoodie with a retro design print, a T-shirt with a sun design and a longsleeve with a retro design look. Beanies in many colours, ponchos and XXL shower and bath towels are also available again - all with the classic HiFly logo from the early days.
All products are unisex and available in sizes S - XXL. From 10 October, the new collection will also be available in the HiFly online store at www.hifly-brand.combeforehand in the pop-up store on the World Cup site on Sylt!
